Use this easy-to-follow Art Marketing Program to build your art business now. You'll find a treasure trove of tools for the artist in this 105 page report to help you to find collectors and sell art or crafts.
“This is an awesome book, and any
artist would be crazy not to have it handy!"
Kristie Wilde
Wilde Art - Artwork, Illustration and Design
INCLUDES 9
valuable marketing tools in anAppendix:
A. 75 Reasons
Why People Buy Artwork – A collection of quotes from art collectors, curators and consultants. You can put these in your own words to sell your artwork.
B. Art Words – Words that artists have used in describing their artwork. Use them to stimulate your own ideas and support imaginative conversations with collectors.
C. An
Artist’s Website Sales-Ability Test – Apply this test to your artist website or use it as a guide to design or fine tune your website to serve collectors and sell art online. D.
Web Site Design Guide – Fourteen pages of detailed guidelines for producing a collector-friendly artist website. Create an impressive image and build your art business..
E. Artist’s
Marketing Toolkit – The 22 essential marketing tools for artists includes cards, brochures, mailers, newsletters, banners, websites, DVD presentations and more. A vital tool for conceiving and planning your art marketing campaign.
F. Forty
Media Release Ideas – Themes you can use to grab the attention of editors and drive stories and articles. Let your publicity program sell your art.
G. Word Of
Mouth Generator – How to generate and how to manage the most powerful art marketing tool of all...people talking about your art.
H. Sample
Customer Information – Outlines of forms you can use to develop and maintain a clean, friendly art business relationship.
.I.
Presentation Pointers – A complete guide to making a professional presentation. Use these ideas to get your message across while enjoying yourself.
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If you are not completely
satisfied with your “How To Sell
Your Art In A Recession” eBook, just send an E-mail to:
keith@artmarketing report.com with your order number within 1 month of
purchase and I will refund your money.
P.S.
Here is a practical program for understanding the needs of art
collectors and creating messages they want to hear. You will build
sales through conversations, websites, promotion, publicity and events.
Good fortune!
Keith
Gilchrist
Rethink Your Art
Business Take charge of your career. Focus on selling your art through skillful art marketing. Free up creative time. Master the Four Essential Steps from a finished artwork to a sale. Know when to do-it-yourself and when to delegate. Use the ten step, 60 item Art Marketing Checklist to develop your plan and increase your success in selling art.
Build
Your Collector’s Circle
Sort out your most desirable collectors with an art buyers profile and a database. Then, establish a key collectors circle. Where to find dedicated collectors. How to expand your collector’s circle. Bring buyers to you and keep them coming back. Ideas to make referrals easy.
Start
Conversations With Collectors
Talk to collectors in their own language to make friends, create valued relationships and sell artwork. Develop a clear and direct artist's statement. Generate powerful art marketing messages based on your personal art experiences and stories. Understand the “Seven Stages Of The Art Buying Process” to pinpoint your approach to selling art.
Make
Yourself Newsworthy
Create the public image of yourself as a professional, and successful artist. Keep your artwork and art business in the public eye. Understand how to get attention and media coverage from media lists, press releases and media kits. Let the media sell art for you.
Go
Online To Serve Collectors
Build an effective artist website to attract and serve your collector’s circle. Practical and positive ways to increase traffic from prospects, the media and the community to sell your art and make buying easy. Understand search engines, links, blogs to lead buyers to your site and sell art online.
Keep
In Touch With E-mail & Newsletters Build an email and online newsletter program with personalized content that increases responses and prompts buying action.
Attract
Collectors With Direct Mail
Put print newsletters, effective postcards and other mailers in every key collector's mailbox to sell art and crafts directly.
Draw
Collectors To Your Studio
Exhibit and sell art as you know it should be done. Inspire collectors, cement relationships and sell your art. Organize and produce a successful studio event or exhibition. Ideas, tips and advice on getting the right people to your show, presenting your art and following up.
Make
Your Art Easy To Acquire
Building your art career depends on establishing the value and price of your work. Use smart art marketing to price your work for optimum profit. Practical ways to have productive conversations with collectors, handle objections, close a sale, service your collectors.
Work On Commission
Decide if commissions are for you, then plan and execute a successful
project from first meeting to contract to delivery. Sell
your art before you create it.
• Work Your Plan
'How
To Sell Your Art In A Recession' provides
a detailed, practical guide to building a successful art marketing
program. It is a great tool box, rich with resources and full of ideas, tips and advice. The report covers much more than you'd imagine from the title. Whether you are a beginner or a seasoned professional, you will find it easy to build an art marketing program to sell artwork from your studio, artists website or gallery. At the same time, you will free up your time for creating art. The results will lift your mood, boost your sales and feed your creativity.
Who Are We? Author, Keith Gilchrist
brings his business experience from years as a partner in a major New
York management consulting firm to show you how to use the best
practices of Fortune 500 companies in managing your time and money for
maximum payoff. He adds his art marketing know-how from heading a
multimedia design and production company to provide a complete Art
Marketing Program that assists artists in successful business and
marketing efforts. Anyone who creates artwork will benefit from this
book.
Read
Articles Click to read our 'How To Sell Your Art In A Recession' articles series.
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Art collectors are still
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